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VIO WORLDWIDE ADOPTS WEBSEND AS NEXT GENERATION TECHNOLOGY AND BUSINESS PLATFORM


Websend, the leading web-based display advertising pre-flight and delivery company today announced that Vio Worldwide, one of the worlds largest providers of advertising delivery solutions, has licensed the innovative Websend browser-based solution for its entire UK, North American and Canadian operations.

Websend is part of Omnilab Media, Australia and New Zealands largest privately owned vertically integrated media company. Grant Schuetrumpf, General Manager, Media Innovation & Technology, Omnilab Media said, Vios decision to adopt Websend as its cornerstone technology further cements Websends strategic international expansion. Vio and Websend share a mutual belief and direction for display advertising management and distribution. With this new agreement advertisers will be able to reach over 10,000 publications across UK, USA, Canada, Australia & New Zealand through a single web based interface. Vio is the advertising service of choice for many of the worlds blue chip advertisers and publishers and our partnership with them makes that choice an even more formidable one. Websend has grown primarily based on its unique and innovative R&D and efficient integration of technology. This is an approach we are continuing to invest heavily in.

Chris Friend, MD of Vio Worldwide added, The partnership with Websend is an important strategic decision for Vio and will give the advertising and publishing industries the most powerful and flexible ad management and delivery solution possible. We needed to fundamentally change our platform to support our rapidly growing customer base, and their desire to move to a SaaS (Software as a Service) environment. Websend is technically very advanced and by implementing it as our core technology we can bring considerable benefits and value to advertisers and publishers in a highly automated web-based advertising pre-flight and delivery system. The new platform gives us a powerful foundation to develop the Vio service to meet our customers rapidly developing media needs and is backed by Websends considerable R&D capability.

The exclusive agreement allows Vio to integrate Websend and effect a major upgrade to its core print advertising pre-flight, proofing and delivery technology that will have a significant impact for its customers worldwide and the Vio business as a whole.

Tens of thousands of users around the world rely daily on Websend and Vio to streamline and enhance their digital supply chain. Advertisers and their suppliers use both companies solutions for automating ad creation, proofing and delivery; and publishers benefit from ad checking and managed reception.

Websend is a fully centralised web-based solution where all users find it very easy to get immediate use of the system from any web browser with no downloads or desktop software required. Advertisers simply log on and follow the simple steps to upload ads, preflight, size check, proof and send to the selected magazines and newspapers, ensuring that every ad meets the correct publishers specification. The service can also provide automated corrections specific to publication specifications including ink weight conversion and image resolutions, which are all controlled through the one interface.

Grant Schuetrumpf concluded, The new Websend-enabled Vio service will bring further significant financial benefits to publishers. Websends XML, , XMP, JDF, AdsML and PDF/X compliant architecture will enable publishers to integrate ad delivery directly into their internal workflows, booking and billing systems. In turn, this will directly help to avoiding costly errors, disputes and time-consuming reconciliation. Omnilab Media and Websends aim is to continue to invest in more global partnerships and we will have more news in the coming months.

The Websend Vio agreement is effective immediately and Vio will complete the migration of its technologies and publisher portals to the Websend platform by March 2009.